Balakrishna Grandhi – författare

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1 produkter

1. 

   Social and Psychological Dynamics in Business, Volume I

   Market and Consumer Perspectives

   Av Sandra Maria Correia Loureiro, Ioanna Papasolomou m. fl.

   Inbunden, 2027

   1996 kr

   Kommande

   In an era of rapid digitalisation, globalisation, and societal change, understanding markets requires more than economic rationality. This first book in a two-volume set brings together cutting-edge research that illuminates how social, behavioural, and psychological forces shape consumer …