Barbara Heifferon – författare

Practical, applied, and up-to-the-minute, Writing for the Health Professions teaches students, healthcare professionals, and professional writers the essential skills in medical and health communications. Drawing on her extensive experience as a nurse, cardio-pulmonary technician, medical writer, and writing teacher, Barbara Heifferon addresses the communications requirements of the healthcare professions and those who write in these high-tech fields. This comprehensive text covers writing situations and documents common in hospitals, clinics, HMOs, health insurance companies, public health campaigns, and other healthcare environments. Special attention is given to visual and electronic forms of communication, including web sites and multimedia productions.

This book explores the response to a new scientific advance in medicine three hundred years ago to understand how this discourse revealed religious, racial, anti-intellectual, and other ideologies the first time documented vaccinations were introduced in America. This text serves as a case study that examines the historic discourses surrounding the implementation of a new prevention technique, smallpox inoculation, to prevent the devastating epidemics of smallpox that had visited the new colonies since their start on the American continent. Using this detailed analysis of the arguments surrounding the project in early America, the author examines the various arguments that circulated in the 1720s regarding the project. When compared to today’s pandemic, this study argues that Americans over-react and complicate scientific applications not with logical scientific perspectives or even with ethical views, but instead bring exaggerated claims founded on uniquely American historical, religious, racial, territorial, and political ideologies.America’s First Vaccination will be of interest to anyone interested in American history, the history of medicine, cultural studies, and a comparison to current pandemic events.

This book explores the response to a new scientific advance in medicine three hundred years ago to understand how this discourse revealed religious, racial, anti-intellectual, and other ideologies the first time documented vaccinations were introduced in America. This text serves as a case study that examines the historic discourses surrounding the implementation of a new prevention technique, smallpox inoculation, to prevent the devastating epidemics of smallpox that had visited the new colonies since their start on the American continent. Using this detailed analysis of the arguments surrounding the project in early America, the author examines the various arguments that circulated in the 1720s regarding the project. When compared to today’s pandemic, this study argues that Americans over-react and complicate scientific applications not with logical scientific perspectives or even with ethical views, but instead bring exaggerated claims founded on uniquely American historical, religious, racial, territorial, and political ideologies.America’s First Vaccination will be of interest to anyone interested in American history, the history of medicine, cultural studies, and a comparison to current pandemic events.

Health issues are, now more than ever, a significant discussion site occurring in a wide range of institutions. They transcend disciplinary boundaries and provide a rich locus for scholars to analyze the discourses that shape and determine them. This collection initiates inquiry into the role of rhetoric in various healthcare and medical discourses and examines what rhetoric - as a discipline in its right - can contribute to. This volume, the first in medical rhetoric as such, brings rhetorical inquiry to the fields of medicine, health, and disease, as well as the discursive and writing modes within and about them. The chapters illustrate the wide range of topics and analytic strategies rhetoricians bring to a complex social problem. They also offer valuable new insights into several medical disciplines and the languages essential to them.