Barbara Kleine-Kalmer – författare

Visar alla böcker från författaren Barbara Kleine-Kalmer. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Brand Page Attachment

   An Empirical Study on Facebook Users’ Attachment to Brand Pages

   Av Barbara Kleine-Kalmer

   Häftad, 2016

   566 kr

   Lägg i varukorg

   Barbara Kleine-Kalmeranalyses the impact of branding in social networks and introduces theconstruct of brand page attachment. On the basis of a comprehensive quantitativestudy she validates the construct as relevant for user behavior andinvestigates which instruments and antecedents influence brand …

2. 

   Brand Page Attachment

   An Empirical Study on Facebook Users’ Attachment to Brand Pages

   Av Barbara Kleine-Kalmer

   E-bok, 2016

   755 kr

   Lägg i varukorg

   Barbara Kleine-Kalmeranalyses the impact of branding in social networks and introduces theconstruct of brand page attachment. On the basis of a comprehensive quantitativestudy she validates the construct as relevant for user behavior andinvestigates which instruments and antecedents influence brand …