Barbara Koenen-Geerdink – författare

Most lawyers build their careers the way they hope caseswill resolve: by being good at the work and trusting that recognition willfollow. It rarely does. Beyond Billable Hours: The Growth Accelerator forLawyers is the structured alternative to that gamble. Drawing on her career as a Chief Marketing Officer in lawfirms and founder of a law firm growth consultancy, Barbara Koenen-Geerdinkdelivers a practical, step-by-step framework for lawyers who want to grow theirpractices with intention rather than luck. At the centre of the book is the North Star Framework, aplanning system that moves lawyers from vague ambitions to defined purpose,clear value propositions, and Ideal Client Profiles built around the specificproblems they solve, not the credentials they hold. The book covers pricingstrategy, relationship management, emotional intelligence, go-to-marketexecution and the growing role of AI in business development, enriched by theperspectives and practical insights of 24 industry experts from around theworld.Whether you are a junior associate building your firstnetwork or a partner rethinking your practice model, this book gives you theblueprint to treat your career as the business it already is.Forget vague networking advice. Beyond Billable Hoursdelivers concrete tools: North Star frameworks, Ideal Client Profiles,value-based pricing models, and GTM strategies built specifically for legalpractices. Practical, direct, and grounded in decades of real-world legalbusiness development. This is the career strategy guide the profession has beenmissing.Who is the book for?Junior associates and early-career lawyers. Stillwaiting for success to find you? Beyond Billable Hours shows you how to build apersonal growth plan from day one, define your value proposition, and developclient relationships before the pressure is on. Practical, structured, andgrounded in real experience.Law firm partners and senior lawyers. Good legal workalone does not build a practice. Beyond Billable Hours gives partners astrategic framework covering pricing, client development, peer referralnetworks, and emotional intelligence to grow revenue with intention rather thanhabit.Legal business development and marketing professionals. BeyondBillable Hours speaks your language. From Ideal Client Profiles and personamapping to GTM strategy and AI-powered CRM, this book gives BD professionalsthe vocabulary and frameworks to get lawyers genuinely engaged in growth.NoteThis book is a substantially rewritten, updated, and expanded successor to the author's original guide from 2020.