Bartow J. Elmore – författare
Visar alla böcker från författaren Bartow J. Elmore. Handla med fri frakt och snabb leverans.
3 produkter
Seed Money
Monsanto's Past and Our Food Future
Inbunden, 2021
297 kr
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This is the definitive history of Monsanto, a St. Louis chemical firm that became the world’s largest genetically engineered seed enterprise. Monsanto merged with German pharma-biotech giant Bayer in 2018 but its Roundup Ready seeds, introduced twenty-five years ago, are still reshaping the farms …
Citizen Coke
The Making of Coca-Cola Capitalism
Ljudbok, 2014
293 kr
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Coke''s insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola''s success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke''s success was its strategy, from …
Citizen Coke
The Making of Coca-Cola Capitalism
Häftad, 2016
162 kr
Tillfälligt slut
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but …
