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Brand Choice and Loyalty

Evidence from Swiss Car Registration Microdata

AvBeat Meier

Häftad, Engelska, 2019

524 kr

Skickas inom 10-15 vardagar

By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty.