Ben Beiske – författare
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11 produkter
Loyalty management in the airline industry
Av Ben Beiske
E-bok, 2002
460 kr
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This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three ′pillars′ are Customer Service, Frequent Flyer …
difficulties surrounding China's accession to the World Trade Organisation, and the likely impacts on China's economy in post-WTO China
Av Ben Beiske
E-bok, 2003
168 kr
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What were the difficulties surrounding China’s accession to the World Trade Organisation (WTO)? Why has it taken the People’s Republic of China (PRC) over 15 years to join? What are the expected benefits and disadvantages of joining? What changes is WTO membership likely to bring to China’s economy …
Consideration of the Validity of Cultural Protectionism with Reference to the Multifunctionality of European Farms and the Canadian Magazine Dispute
E-bok, 2003
206 kr
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This paper adresses how the defence of local culture is becoming an increasing concern in the current era of globalisation, as diminishing transport costs and new forms of communication are enabling worldwide dissemination of products and ideas. The import of cultural goods from nations with …
Recruitment: Johnson & Johnson vs. Unilever
Av Ben Beiske
E-bok, 2003
198 kr
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This paper will consider how Johnson & Johnson (J&J) and Unilever recruit and select managerial staff, and how these companies focus on the development of managerial staff. Both similarities and differences will be highlighted in each section. Further, a critical examinination of the benefits and …
Procter & Gamble Europe: Vizir Launch
Av Stuart White, Jennifer Murray m. fl.
E-bok, 2003
212 kr
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This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir.It will be argued that the company’s European structure will have a direct …
eOctopus in Hong Kong - A feasibility study
E-bok, 2003
237 kr
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This paper examines the concept of eCurrency and how it has been used globally, and then highlights how this could be applied in Hong Kong. The situation in Hong Kong was assessed, and it is believed that Octopus is able to take advantage of its strong brand name and wide use taking its business …
Research methods. Uses and limitations of questionnaires, interviews, and case studies
Av Ben Beiske
E-bok, 2003
198 kr
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At the beginning of any type of research, it is paramount for the researcher to determine the most appropriate methodology to carry out the study. While factors such as time and costs certainly play an important part in deciding how to approach a particular research problem, the subject of the …
Post-WTO economic effects on state-owned enterprises in China
Av Ben Beiske
E-bok, 2003
1431 kr
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The importance of the World Trade Organisation (WTO) for international free trade today has enticed China to join the WTO in December 2001. The significance of WTO membership for China cannot be underestimated, inevitably speeding up much-needed economic reform in the country. The gradual …
Innovation
Economic Change and the Competitiveness of Firms and Nations
Av Ben Beiske
Häftad, 2008
345 kr
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Post-WTO economic effects on state-owned enterprises in China
Av Ben Beiske
Häftad, 2003
1183 kr
Lägg i varukorg
