Ben Hunt – författare

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.Combine creativity with analysis for the best possible results.Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Intrigue, high-stakes machinations and adrenaline-fuelled track action – Growing Wings is the never-before-told inside story of how the grid’s most fascinating, swagger-rich and win-at-all-costs team competed their way to total domination and disrupted Formula One’s world order.With exclusive access to Red Bull's inner sanctum, but maintaining journalistic independence, leading F1 writer Ben Hunt probes the operations of a world-beating Formula One team over its eventful twenty-year history, from the rivalries, turbulence and controversy, to the game-changing tech and the leadership strategies. He also talks to the drivers themselves, including Mark Webber and Sebastian Vettel, for a fascinating insight into the mindset of motorsport athletes through success, risk and challenge.This is a thrilling, frank and unvarnished account of how the paddock's loudest upstarts achieved team alchemy with the promotion of a driver called Max Verstappen, and what it means to go, learn, go again, tweak, test, and ultimately outplay the competition in a way never before seen in Formula One.

With a foreword by McLaren CEO Zak Brown and written with inside access, this is the real-time, unfolding story of one of F1’s greatest ever teams, as they rise back up from oblivion.Few names in motorsports carry the same authority as McLaren and, with their remarkable victory in the 2024 constructors championship, they are now returning to form in a spectacular way under the leadership of Zak Brown.Going into 2023, Brown’s team were the second slowest on the grid, only to end it as arguably the second fastest, after a dramatic mid-season turnaround. In 2024, their driver Lando Norris achieved his first ever Grand Prix win in Miami, and McLaren fiercely competed for podiums against Ferrari and Red Bull.Zak Brown took over a failing team from Ron Dennis in 2018, and his strategic vision is now seeing results. McLaren are on the rise again, looking to a future that will echo its hallowed past and legendary drivers James Hunt, Alain Prost, Niki Lauda, Ayrton Senna and Lewis Hamilton.With access to the team's inner sanctum, this exhilarating account delves deep into McLaren’s history, revealing how their rich heritage forms the core of their identity today, before taking us behind the scenes to give us the inside track on their extraordinary resurgence. Guided by the motto motto ‘Forever Forward’, McLaren has a tradition of coming back from adversity time and time again to take the chequered flag against all the odds. Here they go again.

UPDATED WITH A NEW CHAPTERWith a foreword by McLaren CEO Zak Brown and written with exclusive inside access, this is the real-time, unfolding story of one of F1’s greatest ever teams, rising back up from oblivion.Few names in motorsports carry the same authority as McLaren and, although in recent years their performance hadn’t living up to the legend, they have now returned to form in a spectacular way under the leadership of Zak Brown.Going into 2023, Brown’s team were the ninth quickest on the grid only to end it as arguably the second fastest, after a dramatic mid-season turnaround. It was only in 2024 that lead driver Lando Norris achieved his first ever Grand Prix win in Miami. The following year he became world champion.Zak Brown took over a failing team from Ron Dennis in 2018, and his dynamic leadership style has seen astounding results. McLaren are on the rise again, looking to a future that will echo its haloed past, when James Hunt, Alain Prost, Niki Lauda, Ayrton Senna and Lewis Hamilton drove the team into the history books. Here they go again.The McLaren motto is ‘Forever Forward’, and their story is all about the underdog taking on the big boys of F1. The author looks back at McLaren’s origin story, as their heritage is such a big part of their identity, but his main mission is going behind the scenes to give us the inside track on the team's extraordinary resurgence under Brown, and their thrilling bid for victory.

Sunday Times bestselling author with insider F1 paddock access reveals the behind-the-scenes story of Sir Lewis Hamilton’s sensational move to Ferrari and his onward journey with the team.Hamilton’s move to Ferrari was the F1 story of the decade. And now his progress is coming under the intense scrutiny of his 40+ million social media followers, the passionate tifosi and the world’s media, as he fulfils his boyhood dream of driving for the legendary Italian team that has been in the sport since its inception.Drawing on his own first-hand observations and expertise, journalist Ben Hunt uncovers the politics, the strategy, the ambition and raw emotion behind this historic coming together of two icons, and he takes us trackside for a riveting, race-by-race look at how it’s all working out.Hunt tells the inside story of what it is proving to be the British sporting superstar's final roll of the dice to win that record eighth world title, capturing in real time the thrills and challenges of Hamilton's campaign with the Scuderia team to rewrite the record books and make history.

The Leeds United Collection takes you on a fascinating multi-coloured journey through the club's history from 1919 to the present day. With stunning photos of unique match-worn Leeds shirts and other paraphernalia, the book tells the Whites' story alongside anecdotes, interviews and quotes from many big names. See home and away shirts worn by Leeds legends from various eras including Billy Bremner and Albert Johanneson, David Batty, Gary Speed, Peter Lorimer, Paul Madeley, Paul Reaney, Norman Hunter, Mick Jones, Allan Clarke, Frank and Eddie Gray, Terry Yorath, John Sheridan, Ian Baird, Fabian Delph, Kalvin Phillips, Pablo Hernandez and many more. These superb images are brought to life with commentary on title- and trophy-winning seasons, plus promotion-winning campaigns. There are also interviews with Eddie Gray, Howard Wilkinson, Pablo Hernandez, Allan Clarke, Tony Currie, Jermaine Beckford, Aidan Butterworth, Simon Grayson, Brian Deane, Rod Wallace, Dominic Matteo and many more. This is a book no true Whites fan should be without.

Michael Schumacher is the greatest F1 driver of his generation. At the time of his retirement, he held records for the most wins, pole positions and podium finishes, and he still holds the record for the highest number of fastest laps. He won two world championships with Benetton before moving to Ferrari where he won their first Championship in 21 years in 2000. He would go on to win the next four consecutive titles. However, in 2013 he sustained a traumatic brain injury whilst skiing. He was induced into a six-month coma and hasn't been seen in public since.Two expert authors will unpack the stories behind a living legend, from his humble upbringing to his performance with Benetton and his post Ferrari years, to his time with the Scuderia, interviewing his engineers and other drivers to get inside the mind of a man that pushed his cars to the limit. In the words of the author Luca Dal Monte, 'This book is for the fans who were there, fans who've heard about and seen the era, and the fans who want to get to know the man with the name: Michael Schumacher.'

From established sports journalist Ben Hunt, the very first biography of the up-and-coming British driver Lando Norris, published on the brink of the British Grand Prix.As the youngest ever British Formula 1 driver, Lando Norris is trailblazing his way through the world of motor racing. After signing as a junior driver for McLaren in 2017, he has since asserted himself as the team's brightest talent and an aspiring world champion.Born to British and Belgian parents and raised in the idylls of south-west England, Lando's childhood reflects how even the calmest of upbringings can create an adrenaline junkie. As one of a new cohort of young drivers seeking to assert their dominance in the sport, Lando is a uniquely modern sportsman, who celebrates learning and personal development, but who nonetheless has the killer instinct required to take him to the very pinnacle of F1.In Lando Norris, motor sport aficionado and journalist Ben Hunt draws on his extensive driver and paddock access to seek to understand what makes Lando tick and examines how this young British driver has been well and truly raised in the mould of a champion.