The book covers definitions and examples of well known concepts and models in business strategy. This need from stems inefficiency and confusion in communication between people in organisations as they tend to put different meanings into different modern concepts - words such as ''business mission'' or ''entry barrier''.

The book covers definitions and examples of well known concepts and models in business strategy. This need from stems inefficiency and confusion in communication between people in organisations as they tend to put different meanings into different modern concepts - words such as ''business mission'' or ''entry barrier''.