Benjamin Julien Hartmann – författare

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1 produkter

1. 

   Unboxing marketing : creating value for consumers, firms, and society

   Av Benjamin Julien Hartmann, Jacob Östberg m. fl.

   Häftad, 2020

   445 kr

   Lägg i varukorg

   How can marketing create value for consumers, firms, and society? What are the major societal trends that shape contemporary marketing? How and why has marketing become so influential that consumption now defines our entire culture? How can marketing practices contribute to shape society in a more …