Bernadette Albert – författare

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation.Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.

The definitive textbook for planning, managing and delivering successful events in a dynamic industry.Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate students studying event management, event planning or public relations, as well as for early-stage practitioners preparing to deliver professional events. Now in its fully updated fourth edition, it provides clear, step-by-step guidance that aligns with core learning outcomes in event operations, marketing and strategic management modules.Through a structured exploration of the event lifecycle, this textbook shows how to research, design and plan events that meet audience and stakeholder objectives. Students will learn how to select venues, manage budgets, create promotional strategies and handle on-site delivery and evaluation. The fourth edition introduces new content on contemporary issues including health and safety regulations, contracts and legal compliance and sustainable event practices that reflect today's ethical and environmental priorities.Learning is supported throughout by:-'Event hacks' offering expert insights from experienced event managers-Practical checklists for planning, managing and evaluating events-Adaptable templates drawn from real-world professional practice-Critical reflection questions to reinforce analytical and strategic thinkingWhether preparing for a degree in event management or building a professional career in the industry, Event Planning and Management equips students and practitioners with the confidence, tools and practical know-how to design and deliver events from concept to completion.

The definitive textbook for planning, managing and delivering successful events in a dynamic industry.Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate students studying event management, event planning or public relations, as well as for early-stage practitioners preparing to deliver professional events. Now in its fully updated fourth edition, it provides clear, step-by-step guidance that aligns with core learning outcomes in event operations, marketing and strategic management modules.Through a structured exploration of the event lifecycle, this textbook shows how to research, design and plan events that meet audience and stakeholder objectives. Students will learn how to select venues, manage budgets, create promotional strategies and handle on-site delivery and evaluation. The fourth edition introduces new content on contemporary issues including health and safety regulations, contracts and legal compliance and sustainable event practices that reflect today's ethical and environmental priorities.Learning is supported throughout by:-'Event hacks' offering expert insights from experienced event managers-Practical checklists for planning, managing and evaluating events-Adaptable templates drawn from real-world professional practice-Critical reflection questions to reinforce analytical and strategic thinkingWhether preparing for a degree in event management or building a professional career in the industry, Event Planning and Management equips students and practitioners with the confidence, tools and practical know-how to design and deliver events from concept to completion.

•Provides practical and theoretical aspects for identifying and assessing the cultural risks in events and event spaces; •Offers a truly ‘pracademic’ approach and insight – academic theory applied and combined with practical professional insights and practise;•Authors show how to implement their own innovative tool to meet the need and understand the risk on running multi-cultural and diverse events•Industry perspectives and examples included to contextualise the theory.This book introduces an innovative element of the events process that supports events management students, event practitioners, event organizations and venues in developing more inclusive events and event spaces. Presenting insightful academic analysis with a broad range of international case studies, this book encapsulates practical and theoretical aspects for identifying and assessing the cultural risks that impact events and event spaces. Utilising their ‘pracademic’ expertise, the authors incorporate their decades of experience in events practice. Most practitioners who have run an event or venue will have experienced issues with considering and meeting the cultural needs of event participants (including staff). People from diverse backgrounds and intersections will have experienced the impact of events and venues not being able or prepared to meet their diverse needs, and not understanding the diversity within those diverse groups. This book provides clear guidance with exams and academic rationale, based on ten years developing this innovative tool for the events industry.Written in a user friendly style and with pedagogic features throughout, examples and case studies are used to show how the theory and practice is applied. Teaching Materials will be provided for each chapter in the form of questions for discussion within the chapter content, downloadable PowerPoints plus later production of templates for online access.