Bernd Kaluza – författare

In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage.

In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product customization is the manufacturing of products according to individual customer needs, it does not involve any focus on the cost perspective. Information and Management Systems for Product Customization will concentrate on both product customization and costs' efficiency, which is termed as mass customization. Moreover, mass customization with its multi-dimensions is the new business paradigm challenging today's manufacturing companies.

Dieses Buch gibt einen informativen Überblick über neuere Entwicklungen in den Themengebieten "Betriebswirtschaftliche Steuern" und "Banken und Finanzierung". Es wird beispielsweise beleuchtet, wie ideale steuerliche Beziehungen zwischen Staat und Bürger aussehen. Weiterhin werden die Besteuerung von Veräußerungsgewinnen, die Besteuerung von Investmentfonds, die Auswirkungen niedriger Marktzinsen sowie die Entwicklung europäischer Banken thematisiert. Auch die Frage, ob Banken die alleinigen Verursacher der Finanzkrise sind, wird diskutiert. Namhafte Hochschullehrer und Führungskräfte aus Banken und Unternehmensberatungen haben Beiträge für dieses Buch verfasst.