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5 produkter
5 produkter
E-bok
PDF, Engelska, 2010281 kr
Läs direkt efter köp
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer''s culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy''s, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot ''wait and see'', and must move rapidly Shows how each company''s social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
E-bok
Engelska, 2010281 kr
Läs direkt efter köp
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer''s culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy''s, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot ''wait and see'', and must move rapidly Shows how each company''s social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
Häftad, Engelska, 2018
156 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2018
299 kr
Skickas inom 5-8 vardagar
Del 39 - Wiley and SAS Business Series
Branded!
How Retailers Engage Consumers with Social Media and Mobility
Inbunden, Engelska, 2010
220 kr
Tillfälligt slut
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility.Demonstrates why retailers cannot 'wait and see', and must move rapidlyShows how each company's social media and mobility initiatives are based on the individual personality of the company.Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data