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Private Labels, Brands and Competition Policy
The Changing Landscape of Retail Competition
Av BERNITZ EZRACHI, Ariel Ezrachi m. fl.
Inbunden, 2009
5073 kr
Lägg i varukorg
The growing use of private labels in recent years has affected significantly the landscape of retail competition, with major retailers no longer being confined to their traditional role as purchasers and distributors of branded goods. By selling their own-label products within their outlets they …