Bettina Berg – författare

Visar alla böcker från författaren Bettina Berg. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Retail Branding and Store Loyalty

   Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

   Av Bettina Berg

   Häftad, 2013

   568 kr

   Lägg i varukorg

   Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store …

2. 

   Retail Branding and Store Loyalty

   Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

   Av Bettina Berg

   E-bok, 2013

   755 kr

   Lägg i varukorg

   Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store …