Björn Bjerke – författare
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12 produkter
(De)Mobilizing the Entrepreneurship Discourse
Exploring Entrepreneurial Thinking and Action
Av Frederic Bill, Björn Bjerke m. fl.
Inbunden, 2010
1970 kr
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This unique and fascinating book takes a critical look at aspects of the prevalent entrepreneurship discourse and presents several substantive new theories, prescribing what should be abandoned (demobilization) and what should be adopted or given a more central position (mobilization).The …
Social Entrepreneurship
To Act as if and Make a Difference
Av Björn Bjerke, Mathias Karlsson
Inbunden, 2013
1775 kr
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This informative book examines some social entrepreneurs in practice in several countries whilst concentrating on entrepreneurs in the third sector. The authors call them citizen entrepreneurs. Such people are not only becoming more common but also more necessary in the world of today.Entrepreneurs …
About Entrepreneurship
Av Björn Bjerke
Inbunden, 2013
2164 kr
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This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and Masters students on upper-level entrepreneurship courses.Björn Bjerke covers all kinds of aspects of entrepreneurship …
About Entrepreneurship
Av Björn Bjerke
Häftad, 2013
703 kr
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This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and Masters students on upper-level entrepreneurship courses.Björn Bjerke covers all kinds of aspects of entrepreneurship …
Alternative Marketing Approaches for Entrepreneurs
Av Björn Bjerke
Inbunden, 2018
2058 kr
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Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for …
Alternative Marketing Approaches for Entrepreneurs
Av Björn Bjerke
Häftad, 2019
563 kr
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Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for …
Business Leadership and Culture
National Management Styles in the Global Economy
Av Björn Bjerke
Inbunden, 1999
2182 kr
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How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures - American, Arab, Chinese, Japanese and Scandinavian - and how they reveal themselves in business practice.The author begins by introducing the …
Entrepreneurial Marketing
The Growth of Small Firms in the New Economic Era
Av Björn Bjerke, Claes M. Hultman
Inbunden, 2002
2288 kr
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Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this book, the authors explain the substantial role of marketing in the success of small firms which have emerged in the new business environment of the past 10 to …
Entrepreneurial Marketing
The Growth of Small Firms in the New Economic Era
Av Björn Bjerke, Claes M. Hultman
Häftad, 2004
687 kr
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Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this book, the authors explain the substantial role of marketing in the success of small firms which have emerged in the new business environment of the past 10 to …
Understanding Entrepreneurship
Av Björn Bjerke
Inbunden, 2007
2288 kr
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This fascinating and original textbook - an excellent introductory text for both graduate and undergraduate students - attempts to enhance and advance our understanding of entrepreneurship. In this intriguing book, Bjorn Bjerke contends that entrepreneurship cannot, to any great extent, be planned …
Understanding Entrepreneurship
Av Björn Bjerke
Häftad, 2007
579 kr
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This fascinating and original textbook - an excellent introductory text for both graduate and undergraduate students - attempts to enhance and advance our understanding of entrepreneurship. In this intriguing book, Bjorn Bjerke contends that entrepreneurship cannot, to any great extent, be planned …
Entrepreneurial Imagination
Time, Timing, Space and Place in Business Action
Inbunden, 2011
1864 kr
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Entrepreneurial Imagination innovatively focuses on entrepreneurial and economic action in time, timing, space and place.Schedules and places of production, working times and working places, are no longer fixed due to the effects of the contemporary economy. The authors expertly bring together a …
