Bob E. Hayes – författare
Visar alla böcker från författaren Bob E. Hayes. Handla med fri frakt och snabb leverans.
3 produkter
Measuring Customer Satisfaction and Loyalty
Survey Design, Use, and Statistical Analysis Methods
Av Bob E. Hayes
E-bok, 2008
1379 kr
Lägg i varukorg
The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty. Included are two different methods of sampling and determining an appropriate sample size for reliable results; the …
Beyond the Ultimate Question
A Systematic Approach to Improve Customer Loyalty
Av Bob E. Hayes
E-bok, 2009
1448 kr
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Business growth depends on more than asking a single question. Challenging the widely touted Net Promoter Score (NPS) claims, author Bob E. Hayes provides compelling evidence that, to grow their business, companies need to look beyond this simple question to efforts on improving the entire customer …
Measuring Customer Satisfaction and Loyalty
Survey Design, Use, and Statistical Analysis Methods
Av Bob E. Hayes
E-bok, 2008
1379 kr
Lägg i varukorg
The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty. Included are two different methods of sampling and determining an appropriate sample size for reliable results; the …
