Bob Heyman – författare

How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines

From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity.

The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to:

Liquidate excess inventoryAcquire new customers cost-effectivelyConduct real-time market researchProvide new avenues of cooperation between sellers and suppliers

Risk thinking is transforming the understanding, organisation and management of health care systems, and its significance is likely to increase still further over the next two decades as technological advances, for example the new genetics and the discovery of new biomedical markers, open up novel possibilities for health risk management. Heightened societal risk consciousness, such as food panics and the debate over the MMR vaccine, co-exists, apparently paradoxically, with increased life expectancy in advanced industrial societies and increasing concern about the longer term future. At the same time, social trends are pushing health care systems towards the surveillance of populations and the targeting of groups identified as being at higher risk. All too often, service users, health professionals, policy makers and researchers draw upon a risk management framework without reflecting critically on its assumptions or limitations. This introductory text focuses on the underlying generic issues of risk management in a health care. Aimed at health professionals, managers, educators and policy makers who are concerned with risk management, it allows the reader to analyse risk management issues, and to critically evaluate the claims made about existing and new technologies, in an informed way. It covers all aspects of risk relevant to a clinical setting and is closely related to decision making in the clinic.

Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, share their top tips to help marketers compete in this comprehensive digital marketing guide. In the current market, organizations face the very real challenge and necessity of engaging and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online marketing and the latest and greatest digital marketing tools, including search engine optimization, affiliate marketing, social networking, virtual worlds, widgets, wikis, and emerging media. Marketers will learn how to: stop burning money on web advertising campaigns that don't deliver; tweak websites to improve conversions and traffic flow; master proven strategies for consumer-generated media; and generate buzz and improve brand recognition. Featuring case studies from companies like Toyota and Tommy Hilfiger as well as up-to-the-minute lists of key vendors for online marketing software, this is the only start-to-finish guide for navigating the newest and most effective online marketing tools.

With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: • Predict, monitor, and measure the success of campaigns based in both traditional and Internet media • Align business and marketing goals • Concentrate on the right metrics rather than drowning in a sea of data • Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention tothe new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.