Bob Heyman - Böcker
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2 produkter
2 produkter
1 327 kr
Skickas inom 3-6 vardagar
Risk thinking is transforming the understanding, organisation and management of health care systems, and its significance is likely to increase still further over the next two decades as technological advances, for example the new genetics and the discovery of new biomedical markers, open up novel possibilities for health risk management. Heightened societal risk consciousness, such as food panics and the debate over the MMR vaccine, co-exists, apparently paradoxically, with increased life expectancy in advanced industrial societies and increasing concern about the longer term future. At the same time, social trends are pushing health care systems towards the surveillance of populations and the targeting of groups identified as being at higher risk. All too often, service users, health professionals, policy makers and researchers draw upon a risk management framework without reflecting critically on its assumptions or limitations. This introductory text focuses on the underlying generic issues of risk management in a health care. Aimed at health professionals, managers, educators and policy makers who are concerned with risk management, it allows the reader to analyse risk management issues, and to critically evaluate the claims made about existing and new technologies, in an informed way. It covers all aspects of risk relevant to a clinical setting and is closely related to decision making in the clinic.
Digital Engagement
Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
Häftad, Engelska, 2009
277 kr
Skickas inom 5-8 vardagar
Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, share their top tips to help marketers compete in this comprehensive digital marketing guide. In the current market, organizations face the very real challenge and necessity of engaging and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online marketing and the latest and greatest digital marketing tools, including search engine optimization, affiliate marketing, social networking, virtual worlds, widgets, wikis, and emerging media. Marketers will learn how to: stop burning money on web advertising campaigns that don't deliver; tweak websites to improve conversions and traffic flow; master proven strategies for consumer-generated media; and generate buzz and improve brand recognition. Featuring case studies from companies like Toyota and Tommy Hilfiger as well as up-to-the-minute lists of key vendors for online marketing software, this is the only start-to-finish guide for navigating the newest and most effective online marketing tools.