Bob Moesta – författare

Cut through the noise and make better college and career choicesThis book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a high-stakes decision about whether and where to get an education. Choosing College strips away the noise to help you understand why you’re going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices.The research in this book illustrates that choosing a school is complicated. By constructing more than 200 mini-documentaries of how students chose different postsecondary educational experiences, the authors explore the motivations for how and why people make the decisions that they do at a much deeper, causal level. By the end, you’ll know why you’re going and what you’re really chasing.The book: Identifies the five different Jobs for which students hire postsecondary educationAllows you to see your true options for what’s nextOffers guidance for how to successfully choose your pathwayIlluminates how colleges and entrepreneurs can build better experiences for each JobThe authors help readers understand not what job students want out of college, but what "Job" students are hiring college to do for them.

Cut through the noise and make better college and career choices

This book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don''t give students and families the information and context they need to make such a high-stakes decision about whether and where to get an education. 

Choosing College strips away the noise to help you understand why you’re going to school. What''s driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices.

The research in this book illustrates that choosing a school is complicated. By constructing more than 200 mini-documentaries of how students chose different postsecondary educational experiences, the authors explore the motivations for how and why people make the decisions that they do at a much deeper, causal level. By the end, you’ll know why you’re going and what you’re really chasing.

The book:

Identifies the five different Jobs for which students hire postsecondary education Allows you to see your true options for what’s next Offers guidance for how to successfully choose your pathway Illuminates how colleges and entrepreneurs can build better experiences for each Job

The authors help readers understand not what job students want out of college, but what "Job" students are hiring college to do for them. 

Cut through the noise and make better college and career choices

This book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don''t give students and families the information and context they need to make such a high-stakes decision about whether and where to get an education. 

Choosing College strips away the noise to help you understand why you’re going to school. What''s driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices.

The research in this book illustrates that choosing a school is complicated. By constructing more than 200 mini-documentaries of how students chose different postsecondary educational experiences, the authors explore the motivations for how and why people make the decisions that they do at a much deeper, causal level. By the end, you’ll know why you’re going and what you’re really chasing.

The book:

Identifies the five different Jobs for which students hire postsecondary education Allows you to see your true options for what’s next Offers guidance for how to successfully choose your pathway Illuminates how colleges and entrepreneurs can build better experiences for each Job

The authors help readers understand not what job students want out of college, but what "Job" students are hiring college to do for them. 

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all. Bob Moesta, lifelong innovator and coarchitect of the "e;Jobs to be Done"e; theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales. Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.

If you''re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress.You have blind faith. You know that success isn''t reserved for the superstars, but you remain humble because failure is always a possibility.This journey of entrepreneurship and innovation shouldn''t be a solo trip. If you''re missing something, struggling to begin, or have reached a plateau, fellow entrepreneur and innovator Bob Moesta knows your next steps because he''s been there himself. Now, in Learning to Build, Bob helps you develop the five fundamental skills every successful innovator practices to be their best. He provides you with the resources you need to learn these skills, grow through experience, and adapt your mindset. Bob has coached entrepreneurs for twenty years and developed more than 3,500 new products. He''s experienced success because of the insight his mentors have shared with him, and now Bob is paying it forward. Join him as he recounts his trials and tribulations and sheds light on the path that will lead you to your greatest breakthrough.

Have you ever asked yourself whether your career is moving in the right direction? Finding the right next job isn't just a flip of a coin. With the right strategy and mindset, you can shape your future.Job Moves presents a radical new vision of career development. Drawing upon their research from the Harvard Business School, the authors offer nine practical steps to transform your career by helping you understand your true priorities, the experiences you hope to gain, what trade-offs you're willing to make, and how to learn if a new job will deliver before switching.Together, the authors will help you decide which skills to develop, build your network, and make the progress you desire. Whatever your direction, Job Moves will help you take the first step towards your dream job.

Have you ever asked yourself whether your career is moving in the right direction? Finding the right next job isn''t just a flip of a coin. With the right strategy and mindset, you can shape your future.Job Moves presents a radical new vision of career development. Drawing upon their research from the Harvard Business School, the authors offer nine practical steps to transform your career by helping you understand your true priorities, the experiences you hope to gain, what trade-offs you''re willing to make, and how to learn if a new job will deliver before switching.Together, the authors will help you decide which skills to develop, build your network, and make the progress you desire. Whatever your direction, Job Moves will help you take the first step towards your dream job.