Bolivar J. Bueno – författare
Visar alla böcker från författaren Bolivar J. Bueno. Handla med fri frakt och snabb leverans.
2 produkter
Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most
E-bok, 2012
399 kr
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“B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of …
Power of Cult Branding
How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )
Av Bolivar J. Bueno, Matthew W. Ragas
E-bok, 2011
78 kr
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Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer''s dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize …
