Bonita M. Kolb – författare
Visar alla böcker från författaren Bonita M. Kolb. Handla med fri frakt och snabb leverans.
22 produkter
Absolute Essentials of Marketing Research
Inbunden, 2021
832 kr
Lägg i varukorg
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the …
Absolute Essentials of Marketing Research
Häftad, 2024
322 kr
Lägg i varukorg
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the …
Marketing for Cultural Organizations
New Strategies for Attracting Audiences - third edition
Inbunden, 2013
2586 kr
Lägg i varukorg
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural …
Marketing for Cultural Organizations
New Strategies for Attracting Audiences - third edition
Häftad, 2013
1042 kr
Lägg i varukorg
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural …
Marketing Strategy for the Creative and Cultural Industries
E-bok, 2020
820 kr
Lägg i varukorg
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing …
Marketing Strategy for the Creative and Cultural Industries
E-bok, 2020
820 kr
Lägg i varukorg
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing …
Absolute Essentials of Marketing Research
E-bok, 2021
321 kr
Lägg i varukorg
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the …
Absolute Essentials of Marketing Research
E-bok, 2021
321 kr
Lägg i varukorg
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the …
Entrepreneurship in the Arts
Häftad, 2024
907 kr
Lägg i varukorg
The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book …
Entrepreneurship in the Arts
Inbunden, 2024
2586 kr
Lägg i varukorg
The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book …
Marketing Strategy for the Arts
Häftad, 2025
727 kr
Lägg i varukorg
Marketing Strategy for the Arts, Third Edition, is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Because such companies are talent- or values-driven, marketing must present a brand image that focuses equally on the producer and the …
Marketing Strategy for the Arts
Inbunden, 2025
2586 kr
Lägg i varukorg
Marketing Strategy for the Arts, Third Edition, is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Because such companies are talent- or values-driven, marketing must present a brand image that focuses equally on the producer and the …
Entrepreneurship in the Arts
E-bok, 2024
963 kr
Lägg i varukorg
The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book …
Entrepreneurship in the Arts
E-bok, 2024
963 kr
Lägg i varukorg
The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book …
Marketing Strategy for the Arts
E-bok, 2025
856 kr
Lägg i varukorg
Marketing Strategy for the Arts, Third Edition, is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Because such companies are talent- or values-driven, marketing must present a brand image that focuses equally on the producer and the …
Marketing Strategy for the Arts
E-bok, 2025
838 kr
Lägg i varukorg
Marketing Strategy for the Arts, Third Edition, is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Because such companies are talent- or values-driven, marketing must present a brand image that focuses equally on the producer and the …
Event Management for the Tourism and Hospitality Industries
E-bok, 2026
768 kr
Lägg i varukorg
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing, and evaluating all types of events in an accessible and succinct way. Each chapter is one step in the event …
Event Management for the Tourism and Hospitality Industries
E-bok, 2026
768 kr
Lägg i varukorg
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing, and evaluating all types of events in an accessible and succinct way. Each chapter is one step in the event …
Event Management for the Tourism and Hospitality Industries
Häftad, 2026
667 kr
Lägg i varukorg
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing, and evaluating all types of events in an accessible and succinct way. Each chapter is one step in the event …
Event Management for the Tourism and Hospitality Industries
Inbunden, 2026
2586 kr
Lägg i varukorg
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing, and evaluating all types of events in an accessible and succinct way. Each chapter is one step in the event …
Marketing for Cultural Organizations
New Strategies for Attracting Audiences - third edition
E-bok, 2013
1195 kr
Lägg i varukorg
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural …
Marketing for Cultural Organizations
New Strategies for Attracting Audiences - third edition
E-bok, 2013
1231 kr
Lägg i varukorg
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural …
