Bonnie Parkhouse – författare
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1 produkt
1 produkt
Häftad, Engelska, 2017
2 077 kr
Skickas inom 5-8 vardagar
Provides a practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport. The book includes a new chapter dedicated to the growing marketing trend of social media; a comprehensive discussion on the uniqueness of sport marketing; and challenges the reader to apply concepts learned.