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  1. Boris Tkhorikov - Neuromarketing – The Physiology of Advertising, E-bok. Tillgänglighet: Lägg i varukorg

    Neuromarketing – The Physiology of Advertising

    Av Boris Tkhorikov

    E-bok, 2024

    20 kr

    Lägg i varukorg

    The book offers a new perspective on consumer behavior from the perspective of satisfying the primary biological needs of a person. The author explains how advertising, prepared taking into account the peculiarities of information perception by sensory systems and containing signals that activate …