Brad Schultz – författare

"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry."

-Dr. Joe Foote, Arizona State University and Past President of the Association for Education in Journalism and Mass Communication

"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast."

-Beth E. Barnes, University of Kentucky

 

 Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet.

This text lays the groundwork for good producing, giving the reader an insider's perspective on newsroom structure and the producer's role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast. The book also addresses critical issues that face today's producers, including ethics, newsroom leadership, staff management, resource management, newsroom relationships, and career planning. Key Features

Combines the practical skills and techniques needed in today's broadcast news production with timely theoretical and ethical issues facing producers. Serves as a guide to running campus radio and television programs, complete with step-by-step instructions and examples on how to run a news program from start to finish. Reinforces teaching points through graphics, tables, charts, and photos. Gives readers an insider's view of broadcast production through question-and-answer interviews with current and former broadcast news producers. Focuses separate sections on producing news programs for television, radio, and the Internet; and on producing specialized broadcast news segments such as sports, weather, live reports, debates, roundtable discussions, and call-in shows.

Broadcast News Producing is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.

The year 1970 was grim in the United States and worldwide. Vietnam, continuing civil and political divisions, a fear of growing lawlessness, all seemed to point to a bleak future. The 70s were also a time when traditional boundaries were being challenged, from the color of skin to the length of hair. Sports events, issues, and athletes from the very first year of this tumultuous decade reflect the dramatic changes that were taking place around the country. Nowhere was this more evident than in college football, where the University of Texas became the last all-white national champion in 1970, even as a freshman still ineligible to play was standing by to bring about integration. In Lombardi Dies, Orr Flies, Marshall Cries: The Sports Legacy of 1970, Brad Schultz covers the most significant and momentous sports stories from this single year in American history, reflecting on the deeper impact of these events both on the sporting world and on society as a whole. Integration, homosexuality, drugs, lawsuits, and tragedy all crossed the sporting landscape in 1970, including pivotal moments such as student-athlete protests against racism in college football, the debut of Monday Night Football, a challenge to baseball’s reserve clause, and the plane crash carrying Marshall University’s football team that killed everyone on board. Schultz tells these stories and more, thoughtfully placing them within the context of the political, social, and cultural events taking place across the country and around the world. Many of the athletes from 1970 may no longer be with us, their records may have been broken, and younger athletes may have taken their place, but forty-five years later, it is time to look back and reflect on the significance of the events that took place in this unforgettable sports year. Chronicling a remarkable time in the history of American sports, this book will interest historians, sports fans, and those wanting to learn more about the impact of sports on culture and society.

The year 1970 was grim in the United States and worldwide. Vietnam, continuing civil and political divisions, a fear of growing lawlessness, all seemed to point to a bleak future. The 70s were also a time when traditional boundaries were being challenged, from the color of skin to the length of hair. Sports events, issues, and athletes from the very first year of this tumultuous decade reflect the dramatic changes that were taking place around the country. Nowhere was this more evident than in college football, where the University of Texas became the last all-white national champion in 1970, even as a freshman still ineligible to play was standing by to bring about integration. In Lombardi Dies, Orr Flies, Marshall Cries: The Sports Legacy of 1970, Brad Schultz covers the most significant and momentous sports stories from this single year in American history, reflecting on the deeper impact of these events both on the sporting world and on society as a whole. Integration, homosexuality, drugs, lawsuits, and tragedy all crossed the sporting landscape in 1970, including pivotal moments such as student-athlete protests against racism in college football, the debut of Monday Night Football, a challenge to baseball’s reserve clause, and the plane crash carrying Marshall University’s football team that killed everyone on board. Schultz tells these stories and more, thoughtfully placing them within the context of the political, social, and cultural events taking place across the country and around the world. Many of the athletes from 1970 may no longer be with us, their records may have been broken, and younger athletes may have taken their place, but forty-five years later, it is time to look back and reflect on the significance of the events that took place in this unforgettable sports year. Chronicling a remarkable time in the history of American sports, this book will interest historians, sports fans, and those wanting to learn more about the impact of sports on culture and society.

A tight, dramatic NFL playoff game is exciting on its own, but two of the most dramatic in the same afternoon might result in the most compelling day in football history. This book is the first to capture the excitement and tension of December 23, 1972, when Pittsburgh played Oakland and Dallas met San Francisco in a pair of first-round playoff games that captivated millions. One game saw Dallas rally from three scores down in the fourth quarter, while the other featured the most famous ending in league history--the Immaculate Reception. This book details both high-stakes games as well as the historic season that led each team to the 1972 playoffs. Also covered are the men behind the miracles--some captured the moment to become heroes and legends, while others let success slip through their grasp. Two games, one afternoon, countless memories.

Recent years have been among the most challenging in NFL history, culminating in the 2020-21 coronavirus and social justice issues. Yet a complete understanding of where the NFL is today begins with a five-year period that was the most transformative for the league. From 1957 to 1962, the NFL saw: the advent of unionization, with a landmark Supreme Court decision; the legendary 1958 title game, the first to go into sudden death overtime; a challenge from the American Football League that would have important consequences for decades; the introduction of computerization and statistical analysis; the first steps towards globalization; and the hiring of legends Vince Lombardi and Tom Landry, who both contributed to the league's growing mythology. This book describes in detail the key events that helped shape the modern NFL, and why this period was so momentous to the league and its fans.

This book examines the relationship between sport and religion with regard to twenty-first century topics such as race, fandom, education, and culture. The contributors provide new insights into the people, movements, and events that define the complex relationship between sport and religion around the world. A wonderful addition to any academic course on religion, sports, ethics, or culture as a whole.

For many football fans, the National Football League season of 1970 was a landmark year in the history of the game. The NFL and the American Football League finally began playing as a merged league-one that featured such legendary figures as George Blanda, Tom Dempsey, Vince Lombardi, George Allen, Sid Gillman, Lamar Hunt, and Al Davis. The NFL, Year One focuses on several key games throughout this thrilling initial season. One saw the Raiders and Browns play in Cleveland. This contest serves as the backdrop for the story of forty-three-year-old Oakland kicker Blanda, who went on that season to win or tie four consecutive games in the last seconds, becoming a hero to middle-aged American men. Among other notable games that Brad Schultz examines are the Browns-Jets game that marked the debut of Monday Night Football with commentators Keith Jackson, Howard Cosell, and “Dandy” Don Meredith; the Chiefs-Vikings game that served as a rematch for the Super Bowl IV competitors; and the Colts-Jets game that ultimately set the scene for the 1970 players’ strike. Schultz also demonstrates how the season continues to influence the NFL today.   Meticulously researched and thoroughly entertaining, The NFL, Year One is a riveting account of one of the most important and compelling seasons in NFL history. Any fan will surely enjoy Schultz’s revisiting of the game’s amazing 1970 season.

For many football fans, the National Football League season of 1970 was a landmark year in the history of the game. The NFL and the American Football League finally began playing as a merged league-one that featured such legendary figures as George Blanda, Tom Dempsey, Vince Lombardi, George Allen, Sid Gillman, Lamar Hunt, and Al Davis. The NFL, Year One focuses on several key games throughout this thrilling initial season. One saw the Raiders and Browns play in Cleveland. This contest serves as the backdrop for the story of forty-three-year-old Oakland kicker Blanda, who went on that season to win or tie four consecutive games in the last seconds, becoming a hero to middle-aged American men. Among other notable games that Brad Schultz examines are the Browns-Jets game that marked the debut of Monday Night Football with commentators Keith Jackson, Howard Cosell, and “Dandy” Don Meredith; the Chiefs-Vikings game that served as a rematch for the Super Bowl IV competitors; and the Colts-Jets game that ultimately set the scene for the 1970 players’ strike. Schultz also demonstrates how the season continues to influence the NFL today.   Meticulously researched and thoroughly entertaining, The NFL, Year One is a riveting account of one of the most important and compelling seasons in NFL history. Any fan will surely enjoy Schultz’s revisiting of the game’s amazing 1970 season.