Bradley Bowden – författare

This book has two broad purposes. First, it seeks to determine whether or not there is a “universal” management model through an examination of circumstance in a number of different nations and industries. Second, it brings to a wider audience some of the leading research in the field of management history. In doing so, it highlights the importance of the Management History Division of the Academy of Management in fostering and disseminating new understandings of management and its development. The book indicates that, while there has been much variance in managerial practices across time and space, we can nevertheless speak of a “universal” managerial model.

Emerging in association with Britain’s Industrial Revolution, the spread of competitive pressures progressively demanded that enterprises respond in broadly common ways if they were to survive. These broad commonalities can be seen in the diverse industries that this book considers – the beef industry of the Northern Plains of the United States in the nineteenth century, the trading activities of the Dutch East India Company, the United States and Australian railroads, and the manufacturing methods of the Ford Motor Company during the early twentieth century. In each of these circumstances, industries and firms had to constantly adapt to changes in both capital and consumer markets. This is evident even in the case of the Ford Motor Company which, as James Wilson’s chapter indicates, was in its early days “flexible” rather than Fordist, constantly adjusting production and inventories in accordance with consumer demand. Such responses to global markets is also found in the realms of ideas and education, where the book’s study of trends in business education highlights the growing dominance of commercial factors and of intellectual concepts stemming from the United States.

The power of management commonalities is also found in the book’s study of Australia and the United States. In Australia, governments long sought to isolate the national economy from global trends so as to boost manufacturing and local employment. Ultimately, however, this proved unsuccessful as Australian production became increasingly uncompetitive. A severe process of economic readjustment, with often adverse social effects, is also found in the book’s chapter on the United States, which highlights the major changes that have occurred since the 1960s. This book also considers how managerial organizations have been forced to adapt and the intellectual debates that have accompanied this. Finally, in Regina Greenwood’s chapter, we have an account of the Management History Division of the Academy of Management, an organization which has provided the fulcrum for the generation and dissemination of management history for the last 3 decades.

The coronavirus pandemic of 2019-20 and its associated global economic collapse has bluntly revealed that decision makers everywhere are ill-equipped to identify the innovative capacities of modern societies and, in particular, deploy managers to harness such capabilities. Getting the problem of management right is a voyage to the heart of human experience. Indeed, the perennial questions that haunt our existence almost invariably prompt answers that invoke conceptions of work, transformative effort and realisation of ideas. One way or another, all such endeavour requires management. It is often overlooked that more than any other discipline, management history brings into focus humanity’s most pressing questions. At the time of writing, these queries come with a disquieting urgency. What is management? How do its modern methods differ from those in pre-industrial societies? How does the management that emerged in Western Europe and North America in the nineteenth century differ from forms practiced in the twentieth? In what ways do Asian, African and South American societies have distinctive managerial philosophies? Perhaps most importantly, what don’t we know or don’t do very well?