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Explore relevant case studies in sport business marketing.
The third edition of Case Studies in Sport Business Marketing brings together a diverse and global collection of 35 scholars to analyze contemporary case studies that demonstrate applications of marketing techniques in the sport industry. This edition also explores timely topics in sport marketing, including the effect of COVID-19 on various sports, the integration of esports into sport marketing, and inclusive culture in sport.
This third edition provides realistic case studies on challenging situations in sport business settings as well as a practical step-by-step process for managing these issues, finding successful resolutions, and predicting future conceptual implications for the sport business. Case Studies in Sport Business Marketing is a valuable asset for graduate and undergraduate students in analyzing and applying marketing concepts in practical contexts.
Formerly published in 2022 by FiT Publishing.