Brenton Malin – författare

This fully updated tenth edition for hybrid introductory communication courses provides a balanced introduction to the fundamental theories and principles of communication.The book explores communication in a variety of contexts, including interpersonal, group, organizational, and mass media. It provides students with the theoretical knowledge and the research and critical thinking skills they will need to succeed in advanced communication courses and professions. Organized into three parts, this new edition first explores the history of communication studies and explains the basic perspectives used by scholars in the field. Part II looks at how language and listening take place in small and large groups. Part III then examines global, institutional, and public communication. This edition includes an additional chapter on research methods, reflects the changing nature and norms of communication in the workplace, and provides a post-COVID assessment of models, methods, and evaluations of telecommuting practices. The appendix gives users the flexibility to tailor their courses to the interests and needs of their students, offering guidelines for preparing and presenting public presentations and giving examples of major research methods.Thinking Through Communication is an ideal textbook for Introduction to Communication courses that aim to provide a comprehensive overview of the field.Material for instructors including PowerPoint slides, test questions, and an instructor’s manual are available at www.routledge.com/9781032499079.

This fully updated tenth edition for hybrid introductory communication courses provides a balanced introduction to the fundamental theories and principles of communication.The book explores communication in a variety of contexts including interpersonal, group, organizational, and mass media. It provides students with the theoretical knowledge and the research and critical thinking skills they will need to succeed in advanced communication courses and professions. Organized into three parts, this new edition first explores the history of communication studies and explains the basic perspectives used by scholars in the field. Part two looks at how language and listening takes place in small and large groups. Part three then examines global, institutional, and public communication. This edition includes an additional chapter on health communication, reflects the changing nature and norms of communication in the workplace and provides a post-COVID assessment of models, methods, and evaluations of telecommuting practices. Two appendices give users the flexibility to tailor their courses to the interests and needs of their students, offering guidelines for preparing and presenting public presentations and giving examples of major research methods.Thinking Through Communication is an ideal textbook for Introduction to Communication courses that aim to provide a comprehensive overview of the field.Material for instructors including PowerPoint slides, test questions, and an instructor’s manual are available at https://routledge.com/9781032499079.

Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users' habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized (or targeted) by today's marketers, the connections they make are, in truth, fleeting and tactical. They are also nothing new. Marketplace transactions have long been mediated by interactions that blur the line between the putatively public and rational world of commerce and the supposedly private and emotional realm of personal relations. That there is an affective tenor to every sales scenario has never been a secret to talented marketers.How, exactly, marketers have tried to set those moods by endowing commercial relationships with an aura of personal affinity is the subject of Commercial Intimacy. Its chapters explore the broad theme of commercial intimacy (that is, market-based feelings of spatial and emotional closeness) in US consumer culture from the mid-nineteenth century to the late twentieth century. They show how experiences of intimacy have been orchestrated by marketers operating at a variety of distances, from the face-to-face solicitations made by retail clerks and direct-sales agents to the long-distance appeals made by mail-order merchants, print and TV advertisers, telemarketers, and e-commerce platforms. The volume pays especially close attention to how these revenue-minded acts of ingratiation worked, how they were shaped by the technologies behind them, and how they capitalized on contemporary dynamics of gender and sexuality. At the heart of this volume, then, is the question of how our understanding of business history changes when we take the emotional, sensational, and affective dynamics of intimacy to be foundational elements of commercial persuasion.Contributors: Samuel Backer, Jennifer M. Black, Donna J. Drucker, Isabelle Marina Held, Julie A. Johnson, Lindsay Mitchell Keiter, Stephanie Kolberg, Brenton J. Malin, Cynthia B. Meyers, Richard K. Popp, Nicole E. Weber, Wendy A. Woloson.