Brian McKernan – författare

Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of this is "content," a stream of bits providing superior picture and audio quality and options for HDTV, interactivity, e-commerce, and new ways to create and consume the world''s favorite forms of visual entertainment and information. The digital content creation revolution is ushering in an exciting -- and a confusing time in TV, motion-picture, and video production. A new generation of affordable digital cameras and video-recording systems is democratizing the production industry with new opportunities for talented film- and video-makers. At the same time, cable, satellite, and Internet distribution are multiplying program-distribution options. Creating Digital Content presents a series of chapters written by industry-leading experts and journalists to help you understand this exciting new era, which is impacting everyone from corporate video professionals and major movie studios to local TV stations and talented digital filmmakers.Edited by two industry experts at the forefront of the content revolution, Creating Digital Content includes chapters on:

* Digital Cinema* High Definition (24P) Production* Streaming Media* Datacasting* Webcasting* Interactive television* Asset Management* DVD* Interviews with George Lucas and James Cameron*And much more

Along with outstanding post-production tutorials, the authors also provide in-depth explanations of the new business models, revealing must-know information on surviving and profiting in a digital content creation environment.

At a time when clear and accurate introductory information on the technology transitions sweeping the worlds of TV, motion-pictures, and the Web is hard to find, this is THE guidebook for surviving--and thriving--in the digital content-creation age.

READERS ON BRIAN McKERNAN***** "A must for anyone who cares about navigating the new world of digital content."*

***** "The digital revolution 'Bible' ... an invaluable resource for anyone seriously interested in video, TV, streaming, and movies, and ... it's a great read."*

***** "A must-have ... reveals the lessons learned from decades of failure and success ... and gives roadmaps to the future."*

* On Creating Digital Content: Video Production for Web, Broadcast, and Cinema, co-edited by Brian McKernan

INSIDE THE PARADIGM SHIFT THAT'S REMAKING THE MOTI0N PICTURE INDUSTRYNot since the advent of sound has technology so greatly impacted motion pictures. With its huge cost-saving potential, digital technology can alter every aspect of the movie-making process, from shooting through postproduction to delivery and exhibition.

The digital cinema revolution is the result of years of progress in the technologies of film, computer graphics, and high-definition television. Now Brian McKernan, founding editor of Digital Cinema magazine, provides an up-to-date look at how new digital technologies are reshaping the movie industry.

You'll also find insights on the cost-vs.-quality controversy, the impact of digital cinema on creative freedom, and the integration of film and digital from such leading filmmakers as George Lucas, Robert Rodriguez, and Michael Ballhaus ASC.

With its huge cost-saving potential, digital cinema is the biggest thing to happen to the movies since sound -- this book details how each phase of the digital movie-making process, shooting, postproduction, delivery, and exhibition -- differs from film and provides clear answers to the cost vs. quality controversy.* Nonlinear editing -- software, basic technique, cost savings* Digital video color correction* CGI -- changing the shot after the shoot* Digital composition for film* Universal mastering (film, DVD, TV, Internet)* Digital distribution and exhibition