Brian Switzer – författare
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1 produkter
Rhetoric of Logos
A Primer for Visual Language
Av Eduard Helmann, Brian Switzer
Häftad, 2016
207 kr
Lägg i varukorg
The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the …
