Bruce K. Berger – författare

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12 produkter

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12 produkter

Public Relations Leaders as Sensemakers
A Global Study of Leadership in Public Relations and Communication Management
AvBruce K. Berger,Juan Meng
Inbunden, Engelska, 2014
2 498 kr
Skickas inom 10-15 vardagar
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Public Relations Leaders as Sensemakers
A Global Study of Leadership in Public Relations and Communication Management
AvBruce K. Berger,Juan Meng
Häftad, Engelska, 2014
919 kr
Skickas inom 10-15 vardagar
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Gaining Influence in Public Relations
The Role of Resistance in Practice
AvBruce K. Berger,Bryan H. Reber
Inbunden, Engelska, 2005
2 498 kr
Skickas inom 10-15 vardagar
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Gaining Influence in Public Relations
The Role of Resistance in Practice
AvBruce K. Berger,Bryan H. Reber
Häftad, Engelska, 2005
804 kr
Skickas inom 10-15 vardagar
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Gaining Influence in Public Relations
The Role of Resistance in Practice
AvBryan H. Reber,Bruce K. Berger
E-bok
Engelska, 2006
922 kr
Läs direkt efter köp
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Gaining Influence in Public Relations
The Role of Resistance in Practice
AvBryan H. Reber,Bruce K. Berger
E-bok
PDF, Engelska, 2006
922 kr
Läs direkt efter köp
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Public Relations Leaders as Sensemakers
A Global Study of Leadership in Public Relations and Communication Management
AvBruce K. Berger,Juan Meng
E-bok
Engelska, 2014
1 091 kr
Läs direkt efter köp
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Public Relations Leaders as Sensemakers
A Global Study of Leadership in Public Relations and Communication Management
AvBruce K. Berger,Juan Meng
E-bok
PDF, Engelska, 2014
1 088 kr
Läs direkt efter köp
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Brothers Bound
AvBruce K Berger
Häftad, Engelska, 2024
258 kr
Skickas inom 5-8 vardagar
Brothers Bound
AvBruce K Berger
Inbunden, Engelska, 2024
363 kr
Skickas inom 5-8 vardagar
Fragments
The long coming home from Vietnam
AvBruce K Berger
Häftad, Engelska, 2020
159 kr
Tillfälligt slut
Gaining Influence in Public Relations : The Role of Resistance in Practice
The Role of Resistance in Practice
AvBryan H Reber,Bruce K Berger
E-bok
Engelska, 2006
346 kr
Läs direkt efter köp

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Bruce K. Berger – författare

Public Relations Leaders as Sensemakers

Public Relations Leaders as Sensemakers

Gaining Influence in Public Relations

Gaining Influence in Public Relations

Gaining Influence in Public Relations

Gaining Influence in Public Relations

Public Relations Leaders as Sensemakers

Public Relations Leaders as Sensemakers

Brothers Bound

Brothers Bound

Fragments

Gaining Influence in Public Relations : The Role of Resistance in Practice

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