Bruce Philp – författare

This book examines the main areas of interest in Marxian economics, paying particular attention to class conflict, analytical Marxism and game theory. Very few books can claim to cover the areas that this book does with such clarity, academic rigour and originality. Its study of game theory and Marxism makes it a particularly unique book that will interest a wider variety of economists and social scientists than would normally be the case.

This book examines the main areas of interest in Marxian economics, paying particular attention to class conflict, analytical Marxism and game theory. Very few books can claim to cover the areas that this book does with such clarity, academic rigour and originality. Its study of game theory and Marxism makes it a particularly unique book that will interest a wider variety of economists and social scientists than would normally be the case.

How championing consumers led to ING Direct''s revolutionary rise in the banking industry

In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they''ve become the most successful online banking venture in history.

The Orange Code recounts ING Direct''s intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.

Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct Written by the company''s CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world''s most well-known and valuable brands Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story

The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.

How championing consumers led to ING Direct''s revolutionary rise in the banking industry

In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they''ve become the most successful online banking venture in history.

The Orange Code recounts ING Direct''s intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.

Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct Written by the company''s CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world''s most well-known and valuable brands Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story

The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.

How championing consumers led to ING Direct's revolutionary rise in the banking industryIn an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. Discusses the unconventional approach to business strategy, leadership, and management that built ING DirectWritten by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brandsReveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct storyThe level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.

This book examines the main areas of interest in Marxian economics, paying particular attention to class conflict, analytical Marxism and game theory. Very few books can claim to cover the areas that this book does with such clarity, academic rigour and originality. Its study of game theory and Marxism makes it a particularly unique book that will