Bruce Poon Tip – författare

Looptail is Bruce Poon Tip''s extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, the highly successful international travel adventure company - and along the way he reveals his unusual management secrets that not only keep his employees fully engaged and energized but also keep his customers extremely happy.His unique appraoch has worked in marvellous ways. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no CEO at G Adventures - instead, every employee is a CEO, empowered to make instantaneous decisions to help clients on the spot. But while there''s no CEO, there is a company Mayor, who take the pulse of corporate morale. There''s no HR department - but there is a Talent Agency and company Culture Club.It hasn''t always been easy to try to balance his desire for a socially responsible company along with the desire to generate profits. But thanks to Poon Tip''s vision, G Adventures has floruished and has done its best to maintain its looptail approach. In short, it''s been an extraordinary ride, and in many ways G Adventures is at the vanguard of what modern-day companies are beginning to look like.

From the bestselling author of Looptail comes a remarkable new approach to business and life

Bruce Poon Tip started one of the world’s biggest global travel companies with only a couple of kayaks and a dream. The company, G Adventures, was on track for a record year in January 2020. Then, the world stopped—their income dropped to zero and they had to shut down operations in more than 100 countries. Now the Canadian company is about to crack a billion dollars in annual sales for the first time. How did they survive and ultimately thrive when so many other businesses didn’t?

In his long-awaited new book, the award-winning CEO of G Adventures, Bruce Poon Tip, shares lessons about company culture, strategy, and a new approach to succeeding in business and life that he calls “communityship.” Communityship is what happens when companies and the people they employ stop seeing themselves as separate and start acting like they’re part of the world. It’s not just working together—it’s caring about each other. It’s shared responsibility, trust, and connection, whether it’s within a company or a neighbourhood, or with people halfway across the world. It’s about creating value that lifts everyone, not just a handful of people cashing in. Success isn’t just money—it’s the relationships we build, the impact we make, and the good we leave behind. It’s not a business strategy. It’s a way of being.

Provocative, inspiring, and groundbreaking, Communityship shows how everyone, from those on the ground floor to those in the C-suites, can thrive in a new world and not only future-proof but century-proof their businesses.