Bruno Cesar – författare

Every day, managers must adapt to rapidly changing markets and situations. This book deals with sensitive or difficult projects, ranging from redundancy programs to disposal of radioactive waste, from the launch of a new product to the introduction of a new computer system. The authors use a revolutionary way to manage sensitive projects--the lateral approach. Derived from twenty years'' experience working with managers, the lateral approach is a flexible and non- confrontational method that introduces change through an understanding of how people think and act. While communities and organizations often resist change even though they will benefit from it, this approach shows how projects can be successfully managed.

Every day, managers must adapt to rapidly changing markets and situations. This book deals with sensitive or difficult projects, ranging from redundancy programs to disposal of radioactive waste, from the launch of a new product to the introduction of a new computer system. The authors use a revolutionary way to manage sensitive projects--the lateral approach. Derived from twenty years'' experience working with managers, the lateral approach is a flexible and non- confrontational method that introduces change through an understanding of how people think and act. While communities and organizations often resist change even though they will benefit from it, this approach shows how projects can be successfully managed.

Every day, managers must adapt to rapidly changing markets and situations. This book deals with sensitive or difficult projects. They range from redundancy programmes to disposal of radioactive waste, from the launch of a new product to the introduction of a new computer system. The method - the strategy of the lateral project - is radically different from those used in projects which are normally associated with traditional project management. It is based upon the lateral thinking concepts of Edward de Bono and is derived from 20 years experience of working with brave managers on projects which many others would have left to their successors. This is a revised translation of the prize-winning and best-selling French management book.