Bryan W. Husted - Böcker

Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

This critical book presents ways to improve the impact of corporate sustainability programs on the ecological and social systems that we rely upon. Integrating three decades of multidisciplinary empirical and conceptual research undertaken by three leading management scholars in three countries, this book addresses the current state of, and the prospects for, business to help create a truly sustainable society.Providing a balanced perspective, Salvaging Corporate Sustainability expertly charts the path from the promises of corporate sustainability, to where it has gone wrong, and on to where it needs to go from here. The authors conclude by outlining a research agenda for finding a working balance between free market and formal governance that can yield substantive corporate sustainability programs. Overall, this book will challenge readers to take a broader view of how we use the planet’s limited resources and the ways in which corporations can work with their stakeholders and the government to address our global sustainability challenges.Offering new directions for uncovering better ways to increase sustainability through business, this book will be core reading for academics and students of business leadership, corporate social responsibility, corporate sustainability, and strategic management. It will also be useful for practitioners who oversee and implement sustainability practices, helping them to conceptualize how to approach their jobs.