Burkard Wördenweber – författare

There are many ways to describe the gap, which a lean company has to jump to become innovative. Some people see the gap between research and design for production, where people with different mindsets find it hard to communicate and work for the same goal. Other people feel that the gap is the schism between effectiveness and efficiency, i.e. trying to do the right thing is not compatible with trying always to doing things right. Other people believe the gap to be caused by the different paradigms of exploitation and exploration. The financial constraints of globally compet­ ing companies striving to become more and more lean are leaving fewer and fewer resources for the necessary experimentation to find successful innovations. Whatever the explanation one thing is certain: globally acting companies have to marry short term success with long term sustainability. They have to be at the same time competitive with current products and services and innovative to prepare future products and services. This book offers a novel view for management to address and imple­ ment innovation. It shows that innovation can not be ordered but has to be lived. It illustrates with real life examples, how innovation requires cour­ age to do the right thing and not always just the safe thing. And it shows that courage can be its own reward. I wish you stimulating reading.

It is possible to buy excellent books on human vision as well as about automotive lighting. Unfortunately, these books have little or no common content. But in fact these fields do overlap. Providing optimal conditions for human vision is what automotive lighting is all about. Our motivation for writing this book arises from interdisciplinary st- ies of human vision and lighting. Initially we intended the book to provide background information on human vision to engineers working in auto- tive lighting. At the same time we planned to introduce basic concepts of automotive lighting to experts in human vision. However because of the intricate connections between human vision and automotive lighting, it turns out that the book provides new insights to anyone interested in either or both subjects. The subject matter is complex and spans a number of disciplines from psychology to mechatronics. Hence there are very few individuals who are experts in all fields. Looking at the nature of human vision, it is surprising to find out how much every one of us takes it for granted. Rarely are we aware of how we use vision predominantly to verify our internal model of our surroundings. Many accidents, particularly at night, stem from the fact that our internal model misrepresented a significant part of our surrou- ings. Taking knowledge on human vision into account in the design of - ture automotive lighting systems reduces the risk of accidents at night.

It is possible to buy excellent books on human vision as well as about automotive lighting. Unfortunately, these books have little or no common content. But in fact these fields do overlap. Providing optimal conditions for human vision is what automotive lighting is all about. Our motivation for writing this book arises from interdisciplinary st- ies of human vision and lighting. Initially we intended the book to provide background information on human vision to engineers working in auto- tive lighting. At the same time we planned to introduce basic concepts of automotive lighting to experts in human vision. However because of the intricate connections between human vision and automotive lighting, it turns out that the book provides new insights to anyone interested in either or both subjects. The subject matter is complex and spans a number of disciplines from psychology to mechatronics. Hence there are very few individuals who are experts in all fields. Looking at the nature of human vision, it is surprising to find out how much every one of us takes it for granted. Rarely are we aware of how we use vision predominantly to verify our internal model of our surroundings. Many accidents, particularly at night, stem from the fact that our internal model misrepresented a significant part of our surrou- ings. Taking knowledge on human vision into account in the design of - ture automotive lighting systems reduces the risk of accidents at night.

Das Buch beschreibt und erklärt die 5 Prinzipien des verhaltensorientierten Innovationsmanagements: Rhythmus – Stellhebel – Reframing – Innerer Kompass – Impuls. Mit ihnen lässt sich das unternehmerische Potenzial in Organisationen aktivieren und Innovation zur Gewohnheit machen. Dabei steht der Mitarbeiter im Zentrum der Überlegungen. Wie erleben Individuen, Gruppen und Organisationen die Innovation? Wie prägt individuelles Verhalten die Durchsetzung von Innovation? Aus den Antworten lassen sich konkrete – und oft überraschend einfache – Gestaltungsansätze ableiten. Für Manager, die den Innovationserfolg ihrer Organisation steigern wollen und bereit sind, dabei die Mitarbeiter und deren Potenziale in den Mittelpunkt ihrer Handlungen zu stellen, ist das Buch ein wichtiger Ratgeber.

Jan Frensch und Burkard Wördenweber beschreiben in diesem Fachbuch ein Innovationsmanagement, das nicht nur einer effektiven Lösungsfindung dient, sondern gleichzeitig den Menschen und dessen Umwelt wieder ins Zentrum des Geschehens rückt. Durch Einbeziehung der emotionalen Ebene sowie das Aufzeigen von Parallelen in der Natur lernen Teams und Unternehmen, organisch zu wachsen und sich natürlich zu entfalten. Um die Grundlagen und Vorgehensweisen für verhaltensorientierte und nachhaltige Innovation ebenso verständlich wie unterhaltsam zu vermitteln, nimmt das Buch den Leser in Form einer spielerischen Detektivgeschichte mit auf eine Reise durch ein Unternehmen, das gerade dabei ist, seine Zukunft zu verspielen. Es zeigt sich: Wer sein Unternehmen und damit einen Teil dieser Welt nachhaltig verändern möchte, muss ein freies Denken erlauben!