Candice Thomas-Maddox – författare

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

Features traditional as well as emerging diverse family types in the application and analysis of communication theories and concepts. From acknowledging the influence of family diversity to exploring the challenges presented by new technologies, this text provides a framework for describing, analysing and strategizing for effective communication.