Carlos Andre Reis Pinheiro – författare

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationshipsThe key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customersProvides the groundwork for defining social network analysisDefines the tools that can be used to address social network problemsA must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.

Employ heuristic adjustments for truly accurate analysis Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. With an emphasis on the importance of proper analytical tools, the book describes the analytical process from exploratory analysis through model developments, to deployments and possible outcomes. Beginning with an introduction to heuristic concepts, readers will find heuristics applied to statistics and probability, mathematics, stochastic, and artificial intelligence models, ending with the knowledge applications that solve business problems. Case studies illustrate the everyday application and implication of the techniques presented, while the heuristic approach is integrated into analytical modeling, graph analysis, text analytics, and more.Robust analytics has become crucial in the corporate environment, and randomness plays an enormous role in business and the competitive marketplace. Failing to account for randomness can steer a model in an entirely wrong direction, negatively affecting the final outcome and potentially devastating the bottom line. Heuristics in Analytics describes how the heuristic characteristics of analysis can be overcome with problem design, math and statistics, helping readers to: Realize just how random the world is, and how unplanned events can affect analysisIntegrate heuristic and analytical approaches to modeling and problem solvingDiscover how graph analysis is applied in real-world scenarios around the globeApply analytical knowledge to customer behavior, insolvency prevention, fraud detection, and moreUnderstand how text analytics can be applied to increase the business knowledgeEvery single factor, no matter how large or how small, must be taken into account when modeling a scenario or event—even the unknowns. The presence or absence of even a single detail can dramatically alter eventual outcomes. From raw data to final report, Heuristics in Analytics contains the information analysts need to improve accuracy, and ultimately, predictive, and descriptive power.

Network Science Network Science offers comprehensive insight on network analysis and network optimization algorithms, with simple step-by-step guides and examples throughout, and a thorough introduction and history of network science, explaining the key concepts and the type of data needed for network analysis, ensuring a smooth learning experience for readers. It also includes a detailed introduction to multiple network optimization algorithms, including linear assignment, network flow and routing problems. The text is comprised of five chapters, focusing on subgraphs, network analysis, network optimization, and includes a list of case studies, those of which include influence factors in telecommunications, fraud detection in taxpayers, identifying the viral effect in purchasing, finding optimal routes considering public transportation systems, among many others. This insightful book shows how to apply algorithms to solve complex problems in real-life scenarios and shows the math behind these algorithms, enabling readers to learn how to develop them and scrutinize the results. Written by a highly qualified author with significant experience in the field, Network Science also includes information on: Sub-networks, covering connected components, bi-connected components, community detection, k-core decomposition, reach network, projection, nodes similarity and pattern matchingNetwork centrality measures, covering degree, influence, clustering coefficient, closeness, betweenness, eigenvector, PageRank, hub and authorityNetwork optimization, covering clique, cycle, linear assignment, minimum-cost network flow, maximum network flow problem, minimum cut, minimum spanning tree, path, shortest path, transitive closure, traveling salesman problem, vehicle routing problem and topological sortWith in-depth and authoritative coverage of the subject and many case studies to convey concepts clearly, Network Science is a helpful training resource for professional and industry workers in, telecommunications, insurance, retail, banking, healthcare, public sector, among others, plus as a supplementary reading for an introductory Network Science course for undergraduate students.