Carlos Hidalgo – författare
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3 produkter
3 produkter
1 863 kr
Skickas inom 5-8 vardagar
402 kr
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Driving Demand
Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Inbunden, Engelska, 2015
508 kr
Skickas inom 10-15 vardagar
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.