Carlton – författare

The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.

Businesses today face many obstacles, but one major hurdle is optimizing sales performance and achieving peak levels of execution. In recent years, there has been a significant decline in sales performance among businesses internationally. Many professionals attribute this disparity to the lack of attention towards certain business techniques including "e;Sales Peak Performance"e; and "e;Business to Business."e; Strategies like this lack empirical validity and further investigation on the implementation of these approaches could significantly impact the business world. Achieving Peak Sales Performance for Optimal Business Value and Sustainability is a collection of innovative research on the methods and applications of various elements that influence sales peak performance including personal, organizational, and symbiotic determinants. While highlighting topics including emotional intelligence, personal branding, and customer relationship management, this book is ideally designed for sales professionals, directors, advertisers, managers, researchers, students, and academicians seeking current research on insights and advancements of business sustainability and sales peak performance.

Het is voorbij. Ze wist het gewoon. Want Tom kwam nooit te laat. Wanneer het telefoontje komt, weet ze het al. Het is voorbij.Het is voorbij. De gedachte liet haar niet meer met rust terwijl ze aan de bar op hem zat te wachten, met haar drankje in de hand. Het is voorbij. Hij is er niet meer. Hij is weg. Ze wist het gewoon. Want Tom kwam nooit te laat. Wanneer het telefoontje komt, weet ze het al. Het is voorbij.Joanne Carlton schrijft al voor zolang ze zich kan herinneren in verschillende genres. Zij pende aanvankelijk in het Nederlands onder de auteursnaam Sandra J. Paul, tot ze besloot om haar aloude droom om Engelstalige boeken en kortverhalen te publiceren, na te jagen. Gedurende vele jaren publiceerde ze Engelstalige kortverhalen die ze online plaatste. Ze schrijft voornamelijk psychologische, paranormale verhalen in een hedendaagse setting.In 2017 debuteerde zij met het pakkende Heart-Beat, naar aanleiding van het overlijden van haar vader en haar zus. Dit werd later vertaald naar Hart-Slag, wat de prijs won voor Young Adult van het jaar bij de boekengroep Thrillers and More.