Carmen Simon – författare
225 kr
Skickas inom 3-6 vardagar
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?
Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:
1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today’s intentions into tomorrow’s actions
This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.
394 kr
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
368 kr
Skickas inom 3-6 vardagar
448 kr
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857 kr
Skickas inom 3-6 vardagar
Sie erhalten praxisorientiertes und interdisziplin�res Wissen zu den wichtigsten neurologischen Sprach- und Sprechst�rungen.
Sie erfahren zu jedem St�rungsbild: das Erscheinungsbild, Begleitst�rungen, Ursachen, Klassifikation, Diagnostik und Therapie - alles unter Ber�cksichtigung der aktuellen Evidenzlage. Au�erdem: f�r die Sprachtherapie relevante neuropsychologische St�rungsbilder sowie zunehmend wichtigere Themen wie z.B. Sprachtherapie in der Geriatrie oder Palliativstation.
K�sten zu Definitionen, klinischer Hintergrund und Exkurse sowie Fallbeispiele und Praxistipps sorgen f�r maximales Verst�ndnis.
Neu in der 2. Auflage:
Komplette Aktualisierung, v.a. neue Diagnostik- und TherapierverfahrenStarke �berarbeitung im Kapitel DysphagieErg�nzungen zum Thema COVID-19Das Buch eignet sich f�r:
Sprachtherapeut*innen in Ausbildung und PraxisWeiterbildungsassistent*innen Neurologie