Carolina Sinning – författare

Visar alla böcker från författaren Carolina Sinning. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   International Strategic Management of Brands and Online Firms

   Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization

   Av Carolina Sinning

   Häftad, 2022

   1129 kr

   Lägg i varukorg

   The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of …

2. 

   International Strategic Management of Brands and Online Firms

   Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization

   Av Carolina Sinning

   E-bok, 2022

   1470 kr

   Lägg i varukorg

   The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of …