Carolina Sinning – författare
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1 produkt
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International Strategic Management of Brands and Online Firms
Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
Häftad, Engelska, 2022
1 094 kr
Skickas inom 10-15 vardagar
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations.