Caroline Marti – författare
Visar alla böcker från författaren Caroline Marti. Handla med fri frakt och snabb leverans.
5 produkter
Cultural Mediations of Brands
Unadvertization and Quest for Authority
E-bok, 2020
2332 kr
Lägg i varukorg
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with …
Cultural Mediations of Brands
Unadvertization and Quest for Authority
E-bok, 2020
2332 kr
Lägg i varukorg
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with …
Cultural Mediations of Brands
Unadvertization and Quest for Authority
Inbunden, 2020
1945 kr
Lägg i varukorg
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with …
Les dessous du marketing et de la communication. Cartographie des imaginaires
Av Julien Féré, Isabelle Bascou m. fl.
Häftad, 2019
322 kr
Lägg i varukorg
Suis-je en retard sur le digital quand je communique ? Pourquoi je ne comprends rien quand on se met à me parler de data ? Ai-je assez d’outils pour mettre à plat mon capital de marque ? Les métiers de la communication et du marketing ne sont pas des sciences exactes. Il existe quelques méthodes , …
