Caterina Moruzzi – författare

While technological innovation has long reshaped artistic and cultural practices, the rise of generative AI (Gen AI) represents an unprecedented disruption due to its scale, speed, and capacity to produce outputs that can rival and surpass human creativity. This edited book examines how AI is transforming creativity, redefining industries, and raising new questions of authenticity, originality, and human agency. Specifically, it focuses on psychological and social implications of the GenAI revolution in creative fields.The collection brings together seventeen chapters by international scholars from psychology, sociology, marketing, cultural studies, education, and related fields. These contributions provide theoretical, conceptual, and empirical insights into how creativity is being redefined across multiple sectors, contributing to the development of a new paradigm for understanding creative industries in the age of AI. Each chapter concludes with research questions to stimulate classroom debate, inspire research proposals, and guide further inquiry. It thus serves both as a teaching resource for seminars and workshops and as a reference for postgraduate research projects and scholarly collaboration.The book is designed primarily for academics, higher education students, and instructors working on the intersection of AI, creativity, arts, and management.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution (CC BY) 4.0 license.