Catherine Nickerson - Böcker

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;discusses the latest research on each topic, and possible future directions;features tasks and practical examples, a section on course design, and further resources.Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;discusses the latest research on each topic, and possible future directions;features tasks and practical examples, a section on course design, and further resources.Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

The Arabian Gulf comprises some of the most thriving economies of the world. Since the discovery of oil, the openness to commercial activity has attracted many MNCs and this has led to a proliferation of activity in both the industrial and service sectors. The region also boasts one of the largest contemporary expatriate communities, resulting in a dynamic and multicultural managerial environment. The complexity of this workforce and its inherent diversity, made up of more than two hundred different national cultures, present managers with a considerable communication challenge.This volume provides an accessible introduction to managerial communication in the region targeted at practitioners, managers, and students. It provides extensive practical advice as well as insights from current academic thinking.