Catherine W. Ng – författare
Visar alla böcker från författaren Catherine W. Ng. Handla med fri frakt och snabb leverans.
2 produkter
Place-Branding Experiences
Perspectives from Intellectual Property Owners, Users and Lawyers
Av Catherine W. Ng, Titilayo Adebola m. fl.
Inbunden, 2024
1987 kr
Lägg i varukorg
This thought-provoking book navigates the impact of place-brands in the consumer marketplace in light of the extended protection accorded to them under intellectual property laws. Interdisciplinary in scope, the book explores diverse national and international approaches to strategic branding …
Place-Branding Experiences
Perspectives from Intellectual Property Owners, Users and Lawyers
Av Abbe E.L. Brown, Titilayo Adebola m. fl.
E-bok, 2024
422 kr
Lägg i varukorg
This thought-provoking book navigates the impact of place-brands in the consumer marketplace in light of the extended protection accorded to them under intellectual property laws. Interdisciplinary in scope, the book explores diverse national and international approaches to strategic branding …
