Cathy A. Enz – författare
Visar alla böcker från författaren Cathy A. Enz. Handla med fri frakt och snabb leverans.
3 produkter
Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
Inbunden, 2010
2380 kr
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Delivering the tools to improve strategic decision-making in hospitality firms…The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, …
Achieving Success Through Innovation
Cases and Insights from the Hospitality, Travel, and Tourism Industry
Av Cathy A. Enz, Sheryl E. Kimes m. fl.
Häftad, 2016
177 kr
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This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought …
Hospitality Strategic Management
Concepts and Cases
Av Cathy A. Enz
Inbunden, 2009
689 kr
Tillfälligt slut
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover …
