Cathy Hackl – författare

Jump into the metaverse to connect with consumers and explore endless opportunitiesLike the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture.In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing.Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more.The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful.A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets.Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse.An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

The next phase of the internet—multimodal, vision-enabled AI that will transform society Written by Irena Cronin, renowned consultant in the immersive space, and Cathy Hackl, globally recognized tech & gaming executive, futurist, and speaker, Spatial Computing: An AI-Driven Business Revolution reveals exclusive insider knowledge of what's happening today in the convergence of AI and spatial computing. Spatial Computing is an evolving 3D-centric form of computing that uses AI, Computer Vision, and extended reality to blend virtual experiences into the physical world, breaking free from screens into everything you can see, experience, and know. Spatial Computing: An AI-Driven Business Revolution includes coverage of: The new paradigm of human-to-human and human-computer interaction, enhancing how we visualize, simulate, and interact with data in physical and virtual locations Navigating the world alongside robots, drones, cars, virtual assistants, and beyond—without the limitation of just one technology or device Insights, tools and illustrative use cases that enable businesses to harness the convergence of AI and spatial computing today and in the decade to come via both hardware and softwareThe impact of spatial computing is just starting to be felt. Spatial Computing: An AI-Driven Business Revolution is a must-have resource for business leaders who wish to fully understand this new form of revolutionary, evolutionary technology that is expected to be even more impactful than personal computing and mobile computing.

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society.In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world’s first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you’ll find a wealth of information on issues such as:- What is the metaverse and what it means for your brand, organization or company- How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence.- How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing. - Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer.- Finally, how to protect the metaverse and action steps you can take towards the future.Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today’s mobile internet - the Metaverse. It will bring together and merge our physical and digital lives, and - in the same way that social media upended our lives and our businesses - the Metaverse will shake things up even more. Into the Metaverse is the essential business guide to understanding the ground-breaking technologies that enable this monumental shift and the opportunities it presents from a business and societal perspective.