Cecilia Nguyen – författare
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Contextual Pricing: The Death of List Price and the New Market Reality
Av Cecilia Nguyen, John G. Hanson m. fl.
E-bok, 2011
406 kr
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A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “ Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your …