Cecilia Silvestri – författare

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers.Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

This book provides methods and practical cases and experiences with the aim of stimulating Responsible Research and Innovation (RRI) through the direct engagement of researchers, Civil Society Organisations (CSOs), citizens, industry stakeholders, policy and decision makers, research funders and communicators. The book furthermore aims to advance debate on Responsible Research and Innovation and also to reinforce the RRI community identity. With chapters covering governance, public engagement and inclusion in responsible R&D and innovation processes; RRI actions in science education and communication; gender and ethical issues in RRI initiatives; and sustainability of RRI processes, the book is solidly part of the Europe 2020 strategy to promote a vision for a stronger collaborations between social, natural and physical scientists and the societal actors for a wider dimensions of science and innovation and the role in environmental preservation.Chapters 1 and 3 are open access under a CC BY 4.0 license via link.springer.com.