Čedomir Nestorović – författare

This book sheds light on the intricate relationship between geopolitics and business and the essential interdependence between corporations and geopolitics. Despite apparent animosity, practical solutions and theories proposed by geopolitics find resonance within the business world, and vice versa. Concepts like critical theory, disruption, hegemony, strategic rivalry, and cost-effectiveness hold common ground in both realms, even though they have historically been disregarded.

Geopolitical authors have often overlooked the vital role played by businesses in shaping global affairs, while businesses themselves view geopolitics as a risk to be managed. These contrasting viewpoints have given rise to misunderstandings and misconceptions between the two spheres.

The author sets out to bridge the gap between geopolitics and business, exploring how corporations perceive space, state, and power, while also analyzing the influence of classical, critical, and feminist geopoliticson business strategies. This comprehensive analysis reveals that businesses are not mere non-state agents among many, but indeed, the principal non-state agents in geopolitics. The book is an essential read for scholars, researchers, and professionals seeking a deeper understanding of the dynamic interplay between these critical forces.

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.